Black Friday, the day after Thanksgiving, traditionally has started the holiday shopping season in the United States. It refers to the day when retailers hope to turn a profit — go from “being in the red,” or being in debt, to being “in the black,” or making money.

Many stores opened in the early hours of Friday morning to lure shoppers with big bargains. Some stores even opened on Thanksgiving Day to get a head start on the season.

Black Friday is usually the busiest shopping day of the year in the U.S. 


WATCH: US Retailers Look to Profitable Black Friday Weekend

The National Retail Federation estimates that 69 percent of Americans, or 164 million, people will take advantage of the deals retailers offer on a vast variety of goods in stores and online.

A recent study said Amazon is the top destination for people beginning their holiday shopping.

“I buy pretty much what I can on Amazon,” Lam Huynh told the Associated Press news agency.

Analysts say online giant Amazon is expected to capture half of the holiday season’s sales growth.

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